Turning empty floor space into a brand magnet
When you look at a blank or empty floor space, it is hard to imagine that it can turn into a brand magnet. A brand magnet is a space that brands flook to for their events, showcases, and other activities. If you want to make your empty floor space into such, you have to be creative. For instance, doing things like setting up an exhibition stand can help you convert an empty floor space into a brand magnet. Below are some tips for turning an empty floor space into a magnet for brands.
1. Allowing brands to customize the spaces with brand colors and logos
Brands are always looking for spaces where they can showcase their brand. Therefore, providing room where brands can turn an empty floor space into a space for promoting the visibility of their brands is a sure way of creating a brand magnet. One of the best ways to showcase your brand is by using your brand colors. Every brand with an identity has specific theme colors. While some brands may share the same theme colors, adding other elements like your logo and brand name together with the colors will help avoid any confusion. You can have your brand colors and logo painted on the empty floor space. However, you need to be extremely careful not to go overboard. An empty floor space is a great way to achieve all this.
2. Use of floor graphics
Floor graphics are eye-catching designs that provide brands with a unique way to engage with clients and create an immersive environment. They are also great for maximizing brand exposure. The best way to convert an empty floor space into a brand magnet is by using floor graphics. There are several ways you can use floor graphics for promoting brands. Here are examples:
- Using interactive floor designs to promote customer engagement. Examples of interactive floor designs are QR codes, directions, social media engagement prompts, and entertainment elements.
- Using eye-catching floor branding designs to enhance retail spaces for brands.
- Using professional floor graphics to transform corporate spaces. For example, you can create branded pathways, safety markers, or even inscribe company missions and quotes as floor designs.
3. Creating room for custom floor designs
Brands will be flocking to your venue if there is room for creating custom floor designs. They serve as an extension of a brand’s strategy for marketing. Also, brands can use the floor designs to guide attendees to booths at a trade show or exhibition. Most of the time, during trade shows, empty floor spaces are usually transformed into branding tools to increase engagement for attending brands and maximize their visibility. This helps brands make their exhibitions stand out. Providing brands with such opportunities is a sure way of turning empty floor spaces into brand magnets.
4. Turning the floor space into an interactive space for audiences
There is more to creating a brand magnet than looks. In addition to using the best and most innovative designs, you can create an experience for clients. For instance, you can use spatial branding to create an environment that evokes the emotions of audiences. The key is to think beyond the basics and pay more attention to creating interactive moments. A good example of how you can do this is by adding custom installations or multimedia displays on the empty floor spaces. These are great tools for creating a lasting memory in the minds of audiences.
5. Providing good lighting
Brands are always looking for venues that allow them to create innovative showcases. The best way to do this is through lighting. A floor space with enough and good lighting is a sure brand magnet. It provides brands with room to explore different creative ways for using the lighting to promote their brands and create unforgettable exhibitions.
6. Setting up creative exhibition stand designs
You can also turn an empty floor space into a brand market by setting up exhibition stands. There are several unique and creative designs to explore. While choosing the best, you should keep in mind the kinds of brands you wish to attract. You can provide options like customizable stands to cater for brands with different needs. In addition to the stands, you can also offer other services like setting up the stands for the brands. This will set you apart from your competition.
Conclusion
There is so much you can do with an empty floor space to create a brand magnet. Most of the tips above are focused on designs. However, with some creativity and an open mind, the sky’s the limit. You can always consult professionals if you do not know where to start or how to make the most of your empty floor space.