These are the region’s driving £69bn in annual PRS rental income
Nationwide buy-to-let specialist, Sequre Property Investment, has revealed which regions generate the most rent for UK landlords and how they rank when considering the rental income generated in relation to regional GDP.
Sequre Property Investment analysed the number of privately rented dwellings in each region, the average annual rent generated per property and what this equates to across each market on an annual basis.
Where do we pay the most rent?
Across the UK, the average tenant pays £12,636 in rent each year equating to total rental income in excess of £69.4bn across the 2.2m privately rented homes. When compared to the estimated GDP of the UK, the income generated via the private rental market is equivalent to 3.2%.
With London home to the highest rent and the most privately rented homes, the region tops the list where the most rent paid is concerned. Each year £21.4bn is generated in rental income, equating to 4.3% of the region’s GDP.
The South East, South West and East of England are the only other regions where the average monthly rent sits above the £1,000 threshold. As a result, £9.1bn is generated in rental income across the South East on an annual basis, the equivalent to 2.8% of the region’s GDP.
Across the South West and East of England, the private rental market brings in £6.1m each year, equivalent to 3.7% and 3.2% of their respective regional GDPs.
While the high cost of renting sees the South account for most of the top five regions to generate the highest levels of rental income, it’s the North West that flies the flag for the rest of the UK.
With half a million privately rented homes in the region, the North West rental market generates just shy of £5.5bn in rental income each year. This equates to 2.6% of the region’s GDP, while the West Midlands and Yorkshire and the Humber also rank just outside the top five.
Sales director at Sequre Property Investment, Daniel Jackson, commented: “Despite the government’s best efforts to deter landlords, the buy-to-let sector remains a huge area of investment, providing the vast majority of rental homes that are vital to so many across the UK.
While a ban on tenant evictions may have dampened rental income levels for many landlords over the last year or so, the sector continues to generate a staggering sum on an annual basis.
Of course, higher rents in the South will always see a larger degree of rental income generated but this doesn’t necessarily mean the greatest profit margins. We’ve seen a real resurgence in the North West, in particular, due to the lowest cost of investing coupled with a strong level of demand from tenants and the rental income on offer.
As the rental market continues to refind its feet in the post-pandemic landscape, we expect the North West to match all areas of the South both in terms of market performance and when drawing investment from those either entering the sector or expanding their portfolios.”
| Location | Private rented stock est | Average annual rent | Est annual private rental income | Est GDP full number (2019) | Est annual private rent total value as % of GDP |
| London | 1,042,000 | £20,556 | £21,419,352,000 | £503,653,000,000 | 4.30% |
| South East | 670,000 | £13,584 | £9,101,280,000 | £327,102,000,000 | 2.80% |
| South West | 506,000 | £12,072 | £6,108,432,000 | £163,941,000,000 | 3.70% |
| East of England | 497,000 | £12,252 | £6,089,244,000 | £190,962,000,000 | 3.20% |
| North West | 556,000 | £9,840 | £5,471,040,000 | £212,843,000,000 | 2.60% |
| West Midlands region | 451,000 | £9,480 | £4,275,480,000 | £163,624,000,000 | 2.60% |
| Yorkshire and the Humber | 482,000 | £8,688 | £4,187,616,000 | £146,746,000,000 | 2.90% |
| East Midlands | 391,000 | £8,904 | £3,481,464,000 | £129,854,000,000 | 2.70% |
| Scotland | 371,000 | £9,096 | £3,374,616,000 | £166,957,000,000 | 2.00% |
| Wales | 204,955 | £8,676 | £1,778,189,580 | £77,517,000,000 | 2.30% |
| North East | 203,000 | £6,864 | £1,393,392,000 | £64,260,000,000 | 2.20% |
| Northern Ireland | 118,875 | £8,448 | £1,004,253,128 | £48,584,000,000 | 2.10% |
| United Kingdom | 5,492,830 | £12,636 | £69,407,395,584 | £2,172,511,000,000 | 3.20% |
| Sources | Gov.uk, Gov.wales, Gov.Scot, NISRA | HomeLet | Private rental stock x average annual rent | Office for National Statistics & Statista |