The global brand design industry is now worth $43.4bn in 2022
Discover why the global brand design industry is booming in 2022
The global brand design industry
The global brand design industry is forecast to be worth $43.4bn in 2022. This represents a significant increase from the $37.3bn worth it was estimated to have been in 2016. The main drivers of this growth are expected to be the continued rise of digital and social media, as well as the increasing importance businesses place on brand identity.
The growth of the brand design industry
The brand design industry has seen significant growth in recent years. This is due in part to the increased importance of branding and marketing within businesses. To stay competitive, businesses need to have a strong visual identity that sets them apart from their competitors. Branding can be achieved through many different channels, but design plays a critical role in creating a unique and recognizable brand.
Designers are increasingly being called upon to not only create logos and other visual elements but to also help develop the overall brand strategy. This has led to a growing demand for brand designers. As the industry continues to grow, we can expect to see even more businesses relying on designers to help them create strong and memorable brands.
The drivers of growth for the brand design industry
There are several drivers of growth for the brand design industry. The continued rise of digital and social media is playing a significant role, as businesses increasingly turn to these channels to connect with consumers. In addition, the growing importance of data and analytics is providing brand designers with new insights that can help them create more effective campaigns. Finally, the ever-changing landscape of consumer preferences is forcing businesses to continuously adapt their branding strategies, driving demand for brand design services
Outsourcing and the global brand design industry
Outsourcing is a growing trend in the brand design industry. Many companies are choosing to outsource all or part of their branding and design needs to logo and brand design services in order to save costs. This has created a significant opportunity for brand design firms that are able to provide high-quality services at a lower cost.
The global brand design industry is forecast to grow at a rate of 5.8% between 2016 and 2022. This growth is expected to be driven by the continued rise of digital and social media, as well as the increasing importance businesses place on brand identity. Outsourcing is likely to play a role in this growth, as more companies look to save costs by partnering with specialist firms.
The future of the brand design industry
The brand design industry is evolving. In the past, companies would hire firms to simply create a logo. However, as the role of branding has become more important, the scope of brand design has expanded. Today, brand design encompasses everything from strategy and identity creation to package design and digital experiences, which means the field is only likely to continue its meteoric growth in the coming years.
