Spreading your message: How to market your new brand far & wide
Photo by Canva Studio
When you build a new brand, one of the most important steps that you need to follow is to market your products and services far and wide. It’s absolutely essential that you can spread the word about what you and your team have to offer if you’re going to stand any chance of achieving success, as you need to take the opportunity to build up a great audience and following that is motivated to spend with you time and time again. Fortunately, figuring out how you can begin to spread your message doesn’t have to be as difficult as you might initially imagine, as there are just a few simple steps that you can follow to ensure you can attract a healthy crowd for your brand, and it couldn’t be easier to get started today! So, if you’re interested in finding out more, then keep on reading to discover some of the most effective tips and tricks that you can utilise now to ensure your new business can become as popular as ever in no time at all.
Get on social media
One of the most important steps that you need to follow in todays modern world to attract a crowd is to get on social media. Social media platforms are some of the most popular websites on the internet, as they attract billions of users every single day who operate on the platform for upwards of 6-8 hours, sometimes even more. Cashing in on this opportunity can be of real benefit for your breakthrough brand, as you can harness the power of social media to spread your message to billions of people that might be interested in what you have to offer. Creating your own commercial social media profile doesn’t have to be difficult, as you need nothing more than an email address and secure password to get started. You can choose a dedicated business profile that allows you to access data regarding the success of your posts, as this is something which is not provided when you open a private or personal page. Once you have your profile set up and ready to go, it’s time to start building up your page to become an attractive and informative source that your audience can utilize at any time – this means you need to establish an eye catching aesthetic, post captivating content, and provide links to your business website so that it’s as easy as ever for social media users to spend with you. Your aesthetic is a really important aspect of your social media presence, as it’s the first thing that a new user will look at when visiting your profile. Make sure you don’t go overboard with different colours and patterns, as this can make your page look childish, tacky and untrustworthy. Instead, stick with no more than 2-3 complementary tones which you can use in your logo or on your company website to remind the customer and encourage an instant connection between those colours and your unique brand.
Once you have a great look, use your social media page to develop a strong following by posting interesting and engaging content that your audience will no doubt take an interest in. The content that you can post on social media includes text, graphics, photos, videos, links and so much more, so it’s easy to keep your posts unique and fun when you are able to experiment with a whole host of post types. Keep posts lighthearted and positive, as tone of voice is tricky to decipher online and you don’t want to accidentally come off as negative or aggressive. Be as encouraging as you can, as this will be of real benefit for your marketing – you can encourage your followers to ‘share’ your posts with their own friends online, which can help to spread the word far and wide without you having to lift a finger. The larger your follower base the easier it will be to market your products and services effectively, so be sure to network and grow your profile to attract as many active profiles as possible. You can make use of the tools provided by social media sites for commercial users, including targeted posts that you can send into the direction of profiles who have previously shown an interest in the topics that your business covers. Social media is becoming the cornerstone of digital marketing, and is a topic that should never be skipped over if you want to succeed in attracting thousands of motivated customers for your new brand.
Build a brilliant website
Another key step that you need to follow is to build a brilliant website. Websites are an essential feature of a successful brand in today’s modern world, as such a huge percentage of commerce is now performed exclusively through the web. Building a website can be a little tricky if you don’t have the right technical skills and expertise, but thankfully there are countless digital communications agency teams that specialise in providing you with the tools you need to craft the most amazing website. One of the most important features of a successful website is functionality, as your platform needs to be easy to use, and include all of the necessary pages and information. If you miss out something as simple as a home link that returns a visitor to your Home Screen, then they will be left attempting to navigate around your website without any way of accessing the information and services they truly need. A good business website should be totally accessible, maintaining a variety of easy-to-use links and features that can direct a customer towards the exact products and services that they seek, allowing them to enjoy their online experience before spending their hard earned cash with you! Your website should also have a very secure payment system if you’re going to attract the trust of new users, as this is vital when you are building a good reputation for a new brand. A secure payment system is a real selling point that you can include in your digital marketing efforts to entice new customers towards your products and services, as there’s no way a user will be willing to put their card details and further personal information on an unreliable platform.
Your website also provides you with a chance to get deeper involved in online marketing efforts. One essential online marketing responsibility that you must not skip over is search engine optimisation, as without SEO your website will be left on the very last pages of search engine results. There are millions upon millions of different websites on the web, and search engines need to find a way to cut through those which are untrustworthy and of low value while promoting those that are reliable and high quality. To do this, the concept of SEO suggests that you include features like backlinks to other pages both internally and externally (which means to your own website, and to other webinars that have a pre-established reputation. You can also maximise your use of keywords, as both long and short tail keywords are vital when you’re attempting to increase your websites rank online. Keywords are words or phrases that relate to your brand and the products or services that you offer which a user might type into a browser, and they can be used inside your content to force your website to appear in their search results! The more keywords that you can use in your content the more likely you are to appear in high ranking positions, but just make sure you don’t go overboard and force your content into making little sense due to your use of keywords. If you want to take things one step further and be completely certain that your new website is going to appear on search results pages far and wide, then you can utilise sponsorisation. Many big search engines offer the option for websites to pay a fee so that they can appear at the very top of results in an area clearly marked ‘sponsored’, as these are the first links that will grab a users attention when they begin their search for specific products and services. Be sure to include no spelling mistakes or grammatical errors in your meta tag when you appear in search results, as this can encourage users to lack faith in your products and services and doubt you as a trustworthy business or website.
Figuring out how to market your new brand far and wide has never been such a simple task when you can take the time to utilise some of the excellent tips and ideas that have been carefully described above. It can be tricky to get the ball rolling when you’re waiting for your first customer to make a purchase, but choosing to follow the steps above will no doubt aid you in achieving the greatest success. Start by creating a strong social media presence with an eye catching aesthetic, and don’t forget to build a brilliant website that can act as your little corner of the web!
