Roma Finance launches innovative buy-to-let product featuring Brickflow technology
Specialist property lender Roma Finance has expanded its product offering with the launch of RomaPRO, a dynamic buy-to-let solution designed to empower property investors and developers. This strategic move strengthens Roma’s commitment to supporting investors at every stage of their property journey — now made even more accessible through Brickflow, the UK’s leading digital marketplace for specialist property finance.
Unlocking More Investment Potential with RomaPRO and Brickflow
RomaPRO is designed for investors using Special Purpose Vehicles (SPVs), offering loan sizes between £75,000 and £2m. Whether transitioning from a development project, refinancing an existing asset, or acquiring a new investment, RomaPRO provides a seamless, long-term financing solution.
Now available on Brickflow, brokers and borrowers can instantly compare Roma’s commercial (buy-to-let) offering alongside other lenders, ensuring access to the most competitive financing options. This integration streamlines the funding process, allowing brokers to work more efficiently while also increasing their revenue through commissions. By securing better deals for their clients, brokers can strengthen relationships, build long-term partnerships, and generate repeat business. With lenders like Roma engaging with digital platforms, specialist property finance is becoming more transparent, efficient, and accessible than ever before.
Michael Allison, commercial director at Roma Finance, highlights the impact of the new product: “RomaPRO is a game-changer for property investors. We understand that our brokers and customers need competitive, flexible financing solutions that align with their long-term investment goals. By making RomaPRO available on Brickflow, we’re ensuring they have instant access to a seamless and efficient funding process.”
Simplifying the Investment Journey
To further streamline the borrowing experience, Roma has restructured its product range into three clear categories:
- RomaFLOW – Fast, reliable bridging finance with rapid completions (80% of cases within 28 days).
- RomaGROW – Flexible development finance to support new builds, refurbishments, and conversions.
- RomaPRO – The new buy-to-let range, ideal for refinancing, portfolio expansion, and long-term investments.
Key features of RomaPRO include:
- Competitive commercial rates linked to the Bank of England base rate
- Top-slicing options to maximise borrowing capacity
- Suitability for HMOs, multi-unit blocks, holiday lets, and serviced accommodation
By offering Roma’s product range in one place, Brickflow enables brokers to propose a true end-to-end funding solution, guiding clients through the entire development process — from purchase, to build, to longer-term finance. This not only empowers brokers to educate their clients more effectively but also provides an opportunity for those specialising in one area to diversify their expertise and grow their business. At its core, Brickflow is about helping brokers do more, unlocking new revenue streams, and enhancing their ability to serve customers with a complete, efficient finance solution.
Brickflow & Roma: A Partnership Driving Smarter Finance Decisions
Roma Finance and Brickflow share a vision of streamlining property finance for brokers and borrowers. By offering Roma’s new product range on the Brickflow platform, brokers can instantly source and compare funding options, ensuring faster decisions and better value for their clients.
This partnership eliminates inefficiencies in the lending process, allowing property professionals to secure funding with confidence.