Marketing firm set to expand with NPIF investment
Manchester-based marketing company Offers365 has received a five-figure investment from NPIF – BFS & MSIF Microfinance, managed by GC Business Finance & MSIF and part of the Northern Powerhouse Investment Fund (NPIF).
Offers365 is an affiliate marketing company, specialising in lead generation and working with customers in the UK, Europe, AU and US. Its aim is to drive traffic to landing pages for clients, generating leads and subsequent sales. It currently has over 500 live campaigns, with revenue generated through leads, clicks or generated from the firm’s affiliate network. The company hosts links on a range of networks, including email marketing, mobile traffic, social media and voucher websites.
The business is based in Manchester and has been operating since 2019. It works with a variety of clients across different sectors including Amazon, Apple Music, Nielsen and The Week. Its main customers are based in the UK, with Offers365 working with thousands of affiliates worldwide, reaching over 30 countries.
The investment from GC Business Finance will be used to boost headcount from four to eight employees, as the firm looks to expand its client base into different markets. Offers365 also has plans to create additional products in order to grow the business further.
Seun Olabisi, director of Offers365 said: “This investment is vital for us as a small firm in order to expand the business beyond what we have been able to do with our working capital. Employing new staff and expanding our product range will enable us to push Offers365 to new heights, supporting our ambitious expansion plans. We are really grateful for the support from Andy and the GC Business Finance team and are excited for the future.”
Andy Nichols, senior loan manager at GC Business Finance said: “Offers365 has huge potential to expand and take on more clients with this investment. Creating jobs in the area is really important, especially in this growing sector in which Manchester is thriving. With the likes of MediaCityUK strengthening Manchester’s offering, investment in the region is proving key to maintaining the city’s position as a leader in digital services. We’re looking forward to working with Offers365 going forward and to supporting them on their journey.”
Sue Barnard, senior manager at the British Business Bank said: “Since its launch in 2017, NPIF’s impact on businesses has been wide-ranging, providing funding to launch new products, employ new staff, enter new markets and acquire new facilities. We are pleased that NPIF is continuing to unlock the North’s growth potential by supporting small growing businesses with vital investment.”
The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Programme 2014-2020 and the European Investment Bank.