How to improve a shell scheme exhibition stand set-up
If you have attended an exhibition before, you have likely seen shell scheme spaces. Shell schemes are a little like the all-inclusive resort of exhibition stand spaces. Everything is included, making it a reliable, convenient option; however, you might not have as much freedom as you would if you went solo.
Shell schemes typically include the structure, carpet, furniture, name boards and power. They are popular among a broad range of exhibitors but are most useful for startups who want to enter markets, without breaking the bank. In this blog, we will share insights on shell schemes, including what they are and how to transform them for maximum impact at an exhibition.
How does shell scheme differ from space-only?
People often think of shell schemes and space-only as two very different entities; however, both can create a strong impact at events. Understanding their differences can help you make the right choice and maximise the use of space.
A shell scheme typically refers to an exhibition space that includes a pre-build structure, lighting and electrics. In contrast, space-only options include just the floor space. Shell schemes usually come in sizes like 3 x 3m or 3 x 4m, with aluminium partitions and one to three open sides for access.
When working with a space-only setup, it’s crucial to commission an exhibition stand designer to create a bespoke exhibition stand. Additionally, you will need to coordinate with event organisers to arrange for electrics and sockets.
Shell schemes can be a great option for those on a budget, but pricing can be more complex than one might think. Shell schemes can sometimes appear more expensive than space-only per square metre, however, these costs include many additional features and services. On the other hand, space-only options may have lower initial costs per square metre, but additional expenses add up and must be accounted for by businesses. This usually makes them more expensive overall.
Now that you have a clearer understanding of the differences between shell schemes and space-only stands, let’s explore effective strategies for maximising your return on investment with a shell scheme space.
Remove the fascias and ceiling grid
Nothing says shell scheme like an unsightly metal fascia and ceiling grid, obscuring your products and closing off the stand. Many exhibitors don’t realise these elements can be removed, and yet doing so easily elevates the stand and provides greater design freedom. Removing the cage allows the stand to literally come out of its shell, extending the height limitation from 2m to 4m. Psychologically, an open space is appealing to visitors as it feels much more inviting. Not to mention, it increases height and visibility, captures attention and builds brand awareness. Most organisers are happy to remove these elements, so long as they feel it does not impact the structural integrity of the neighbouring stands.
Hire a designer
If you’re using the shell scheme graphics, make sure you invest in a professional designer. Many exhibitors underestimate the complexity of designing graphic panels. Small-format print, website resources and brochure content cannot simply be scaled up for the large-format print used in exhibition stands. For a high-quality finish, it is crucial to hire a professional.
Inlay a bespoke exhibition stand
Though shell scheme graphics are better when you use a professional, they typically have thick metal line breaks which disrupt messaging and lower impact. Although there are seamless alternatives, they still quite literally fall “flat”. This approach is not the most exciting or impactful way to exhibit. Not to mention, it typically relies on floor-standing displays for products, which take up valuable space on the stand while cluttering and detracting from the final product.
With an exhibition stand design and build contractor, you can completely transform the shell scheme by inlaying a separate exhibition stand structure in front creating the effect of a space-only stand. Modular exhibition stand design and build contractor, Quadrant2Design, specialises in shell scheme transformations, adding bespoke features like high-level branding, integrated showcases, lighting features, rotating headers and even integrated games that completely transform the space. They can even add a graphic photo-floor, so you can ditch the drab carpet, and make the most of the space you are paying for!
Speak to a professional
If you’re feeling overwhelmed coordinating a shell scheme space, consider reaching out to a professional. Exhibition stand designers and show organisers are well acquainted with new startups and exhibitors and are usually very happy to help. In addition to high-impact shell scheme transformations, Quadrant2Design provides expert project management, making exhibiting experiences stress-free. If you’re still unsure about whether to choose a space-only or shell scheme, speak with a design consultant. They can help balance your needs to find the best solution for you.