How eCommerce app development can drive business growth and boost revenue
Today, mobile applications have generated plenty of buzz for many customers. From paying bills and calling a taxi to ordering food and shopping online, these activities can now be completed on your smartphone with just a few clicks. Therefore, it is unsurprising that the global percentage of mobile traffic, according to the Global Digital 2024 report, has already reached 59% globally. This figure continues to enhance each year.
If the benefits for regular phone users lie on the surface, you may wonder why you need a mobile business application, and whether it is worth investing in its development? To answer this question, we will consider the advantages of digital solutions, how they affect processes within the company, and determine how to choose the optimal contractor to develop your eCommerce app.
Customer engagement and automatization perks
App owners often underestimate the significance of technical support because they do not understand its role in business development and profit boost. Thus, we suggest considering the main benefits that can be obtained in the case of competent technical support for your product:
- Increase in ROI. According to statistics, mobile apps that are regularly updated and updated in a timely manner better meet user expectations. This has a positive impact on the number of successful transactions, ultimately increasing the return on investment.
- Increase in user engagement. A well-supported app contains fewer errors, works smoothly, and provides customers with a positive user experience. The happier customers are, the more often they perform the target action and are less likely to uninstall the eCommerce app from their devices.
- Increase in-app rating. When an app works stably, helps users solve their issues, and is free from annoying bugs, it quickly earns positive reviews. This valuable feedback will increase the business visibility in search results within app stores and the number of downloads.
- Improve customer relations. A user-friendly and convenient program can help you build stronger and longer relationships with customers, as well as help you attract new ones.
How mobile apps help businesses go from strength to strength
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Developing a mobile app for online retail businesses effectively increases your market share and strengthens links with your audience. For instance, you can use a newly created application to provide customers with personalized discounts or launch limited-time promotions that users will instantly learn about via push notifications. This will help create temporary demand for products or services and increase sales on the spot.
Additionally, the app enables you to implement multi-level loyalty programs and cumulative bonuses to foster long-term relationships with your audience. We can conclude that this approach is particularly beneficial for companies in retail, restaurants, hotels, and other service-oriented industries.
By experimenting with diverse tools for engaging clientele through a mobile app, you can increase sales promptly and strengthen audience loyalty. It is recommended to check up on top-notch ecommerce app development services to get the eCommerce app you dream about.
Improving customer service has never been so simple
Implementing a mobile app not only skyrockets sales but also allows you to personalize interaction with the brand for each customer. Here’s how it works:
- Ongoing access. The app allows customers to get the necessary information, place orders and contact support at any time, without waiting for an operator to respond endlessly.
- Convenient feedback. Built-in chat options, feedback forms, or surveys allow for rapid resolution of customer issues and pay attention to their offers.
- The app offers only relevant services and products, based on customers’ preferences and purchase history.
- Process automation. Fast processing of requests and orders through the application reduces waiting time, which increases customer satisfaction.
- Users are always aware of current promotions and new products and are updated on the company’s work via instant push notifications.
Examples of successful implementation of mobile applications in business processes
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If you are contemplating the development of a mobile application for your eCommerce business, we suggest you start by familiarizing yourself with the experiences of renowned brands. Doing so can help you find practical solutions for your project and achieve success. Here are some bright examples:
- The introduction of the pre-order function and loyalty program led to an 11% increase in sales in the first year, and mobile orders account for about a quarter of all transactions in the US.
- The mobile application has become the primary tool for managing orders and interacting with customers, providing a seamless way to order rides. The impressive coverage of about 900 cities internationally allows the enterprise to write its name in history.
- The company used all the app’s features to drive sales, from recommendations to product discount notifications.
- With the IKEA Place app, shoppers can use augmented reality to conjure up an image of furniture in their apartments.
These examples confirm that using mobile solutions allows companies to promote growth and improve the customer experience by strengthening the connection with the clientele.