GRENKE launches new solutions strategy in UK
- New company promise: ‘Fast. Forward. Finance’
- GRENKE becoming fastest growing financing specialist in the UK due to new solutions approach
- Customer centric and consultative, providing businesses across the UK access to a mixture of financial solutions ideally suited to their business challenges
2019 has certainly been the year for GRENKE. Launching its new brand, website and solutions sales approach. GRENKE is realising its mission to combine innovative finance solutions with speed, simplicity and shared entrepreneurship.
As the fastest growing asset finance company in the UK, the company has opened 10 branches in 12 years, with its eleventh opening in Newcastle in 2020 and their headcount growing a third in the last year.
Additionally, the long-term commitment has also seen a head office move into a new larger premises, three times its predecessor. The significantly increased space allows GRENKE to also introduce their first apprenticeship scheme in 2020, with six placements. A key investment for their business future, encouraging young talent to learn from specialist sales and administration teams.
What has been the key to their ongoing growth? Firstly, the placement of its new managing director of sales, David Horton in 2018, who focused on simplifying the sales strategy. He ensured that GRENKE maximised the use of new sales platforms to increase the sales team engagement with the customers and leads. He also increased the diversification of the assets that GRENKE currently finance – opening up to new markets and re-sellers.
Secondly, the roll out of GRENKE’s new solutions approach. Seeing the business working collaboratively across business units and offering businesses a fully rounded service to help realise their plans.
Their fresh design, state-of-the-art website provides clear orientation towards customer-focused solutions, with the financing specialist preparing for dynamic developments in the fields of digitalisation and automation.
“Our new brand promise ‘Fast. Forward. Finance’, places added value for our customer’s front and centre. At GRENKE, re-sellers and organisations can find everything they need to cover their financing requirements – whether leasing or factoring – in a whole range of different situations. This means that they can benefit even more comprehensively than ever before from GRENKE solutions,” says David.
On the new website, re-sellers and potential customers can now find solutions tailored to precisely the challenges they face. This is why GRENKE has developed typical case scenarios that effectively address the specific needs of different target groups, for example from the service sector, retail, trade, healthcare and manufacturing industries.
Despite the evolution of its brand, digital solutions and sales approach, the financing specialist is continuing to emphasis the value of close relationships. This benefits not only re-sellers, customers and employees, but also shareholders and investors.
Strategy for the future? Make it even easier for companies of all sizes to put their creative ideas into practice – without having to worry about complex financing. GRENKE will take care of their business finance needs so they can focus on boosting their business – regardless of which industry they come from.
