Footfall hit by late Easter
Covering the five week 02 March – 05 April 2025
According to BRC-Sensormatic data:
- Total UK footfall decreased by 5.4% in March (YoY), down from 0.2% in February.
- High Street footfall decreased by 4.0% in March (YoY), down from 0.1% in February.
- Retail Park footfall decreased by 1.2% in March (YoY), down from 2.0% in February.
- Shopping Centre footfall decreased by 5.8% in March (YoY), down from 0.1% in February.
- Footfall decreased year-on-year across all nations: 4.9% in England, 6.6% in Scotland, 8.3% in Wales, and the largest decrease of 9.0% in Northern Ireland.
Helen Dickinson, chief executive of the British Retail Consortium, said: “With Easter falling in April this year, footfall in March could not compare to last year when families were already enjoying their Easter holidays. Despite this, footfall in Retail Parks held up better than other locations as the expanding offer of hospitality and leisure outlets alongside retail, together with free parking, attracted more shoppers. Similarly, London saw only a minor dip in footfall compared to other parts of the country.
“Global uncertainties resulting from tariffs and a potential economic slowdown could reduce the appetite for shopping trips in the coming months. The Government must find ways to boost consumer confidence and ensure retailers can invest in jobs and stores. The upcoming business rates reform, aimed at supporting high streets could make the situation worse for thousands of retail stores caught by the proposed new, higher threshold. This is why it is vital that no store pays more as a result of these reforms.”
Andy Sumpter, retail consultant EMEA for Sensormatic, commented: “After a bumpy few months, March made for disappointing footfall as shopper and business confidence remains subdued, not helped by ongoing economic uncertainty and pre-Spring Statement jitters. With Easter this year landing in April, some of the downturn in store visits in March could have been from consumers withholding Easter spend. Retailers will now be hoping that strong Easter trading can help balance out a slow start to Spring.
“It’s worth noting, however, that there were some brighter moments for shopper counts in March – although, sadly, not enough of them to have had a material impact on the overall figures. Mother’s Day in particular delivered a standout performance, driving a +13.4% uplift in High Street footfall compared to last year.”
MONTHLY TOTAL UK RETAIL FOOTFALL (% CHANGE YOY)
UK FOOTFALL BY LOCATION (% CHANGE YOY)
TOTAL FOOTFALL BY NATION AND REGION
| GROWTH RANK | NATION AND REGION | Mar-25 | Feb-25 |
| 1 | London | -1.2% | 1.8% |
| 2 | West Midlands | -4.1% | 1.8% |
| 3 | North West England | -4.3% | 1.9% |
| 4 | England | -4.9% | 0.2% |
| 5 | East Midlands | -5.0% | -1.3% |
| 6 | North East England | -5.1% | -1.0% |
| 7 | East of England | -5.4% | -0.8% |
| 8 | South East England | -6.0% | 0.4% |
| 9 | Scotland | -6.6% | -0.3% |
| 10 | Yorkshire and the Humber | -7.3% | -3.5% |
| 11 | Wales | -8.3% | 2.7% |
| 12 | Northern Ireland | -9.0% | -0.1% |
| 13 | South West England | -9.8% | -1.4% |
TOTAL FOOTFALL BY CITY
| GROWTH RANK | CITY | Mar-25 | Feb-25 |
| 1 | London | -1.2% | 1.8% |
| 2 | Birmingham | -2.1% | 5.0% |
| 3 | Glasgow | -2.5% | -1.1% |
| 4 | Nottingham | -4.5% | -0.3% |
| 5 | Manchester | -4.6% | 3.9% |
| 6 | Liverpool | -7.1% | -2.5% |
| 7 | Edinburgh | -9.0% | 1.9% |
| 8 | Leeds | -10.1% | -5.6% |
| 9 | Belfast | -10.4% | 0.1% |
| 10 | Cardiff | -10.8% | -1.8% |
| 11 | Bristol | -12.5% | -5.2% |