You might have already seen some of the brands that you know and love fall due to the recent pandemic. It’s no secret that the pandemic has hit us all in different ways, both in the business world and outside of it. Your personal life might have been thrown up into the air when the […]
Recalling that the last Type-R that he could fit into was the 2001 (EP3) 2nd generation model, Iain Robertson was enthused by the potential of a ‘softer’ option in the latest iteration that might allow him to regain his loose ‘King o’ The Mountain’ title. Despite a two-year stint as the editor of ‘Total Honda’ […]
Some say telemarketing is a dead end and no longer effective. Advances in technology such as opt-outs, voicemails, and going through several gatekeepers have made it harder to reach decision-makers via phone. Hence, to make telemarketing work for your business, you have to develop innovative ways to reach these decision-makers. So how do you use […]
Critics, rivals and customers will be confounded by new Merc S-Class but it should not be a surprise. Every time Daimler-Benz launches a new version of its most prestigious S-Class, it would be fair for Iain Robertson to state that its technological mandate is not merely exceeded but that it sets fresh standards for the […]
With 2021 just around the corner, you need to be sure you’re doing all that you can to keep up with the popularity and convenience of online shopping and owning a business website. One of the hardest things about running a website for your business, of course, is knowing how to direct traffic to your […]
Like all industries, the construction industry has struggled during the current COVID-19 crisis. In order to survive, changes are being made, as construction projects are halted or slowed, and office blocks sit empty. The industry is reshaping strategies and procedures and launching ambitious initiatives to come out of this difficult time even stronger. These actions […]
Fashion can be such a passion-killer, states Iain Robertson, as he reflects on the 2007 Greek launch of a Mark Two Nissan staple and a few ‘secrets’ that made the car so appealing at the time, which the current Mark Three version cannot replicate. At the turn of the Millennium, Nissan was a car company […]
There are so many reasons why developing an app for your business is a good idea. You may be solving users’ problems with an app-based solution. You can connect with customers better through a loyalty app. You can even sell products and services – and deliver more value to the users – directly through the […]
In the past decades, the global economies have become increasingly interconnected, with businesses world over continuing to see stiff competition from local and international firms, and the pressure to replace their current products with more desirable versions at a relatively lower cost. During the same period, the role and demand for an enterprise mobile app […]
This year has been a strange one, and it’s not even over yet! From the Coronavirus pandemic to the political madness in America, a lot has happened that has made this year exceptionally challenging for businesses and individuals alike. As a result, the corporate landscape has changed, and businesses have unique needs. That’s why we’ve […]
