Accountancy firm announces Australia/New Zealand expansion – with key hire and major new deal
Leading accountancy outsourcing firm Advancetrack has launched its business in Australia and New Zealand, with a key hire and major new deal.
The fast-growing firm, which last year revealed it had opened a new operational centre in India, says the strategic expansion marks the latest milestone in its mission to both grow and provide robust accounting solutions and support to clients worldwide.
Heading up the operation will be Asia Pacific general manager Craig McKell, a chartered accountant and former partner at EY. Craig’s hire is in addition to a major, exclusive new partnership with Chartered Accountants Australia & New Zealand (CAANZ) – with Advancetrack becoming the prestigious organisation’s first ever outsourcing and offshoring partner.
Sydney-based Craig McKell said Advancetrack is now on the cusp of landing a number of significant deals with major firms in the region.
He added: “Expanding into Australia and New Zealand is a pivotal step in Advancetrack’s global growth strategy.
“This move, coupled with our partnership with CAANZ, will allow us to deliver even greater value to accounting firms here, supporting their needs with tailored outsourcing solutions and an experienced team.
“We are excited about the opportunities ahead and look forward to forging strong relationships with firms across this exciting region.”
The expansion news comes as Advancetrack announces the formal launch of its innovative new Podsourcing® service.
The solution looks to provide a dedicated team of professionals to handle essential tasks like bookkeeping, tax, and payroll—offering flexibility, scalability, and ensuring continuity in service delivery, helping clients streamline operations and focus on growth.
Podsourcing not only sets Advancetrack apart by providing a scalable, team-based outsourcing solution, but it also meets the global demand for flexibility and resilience in accounting operations.
It will be offered to Advancetrack’s global client base.
Vipul Sheth, managing director, added: “Our new Podsourcing service is designed to revolutionise how firms manage their accounting workflows by offering a flexible and scalable team-based solution.
“By providing continuity and efficiency in essential tasks like bookkeeping, accounts and payroll, Podsourcing will empower our clients to focus on growth and strategy, rather than day-to-day operations.”
