8 outdoor features that will impress your customers
Photo by Bibi Pace on Unsplash
When you are designing or remodeling your business, it is important to consider all of the features that will impress your customers. One of the most important aspects of a business is its outdoor appearance. Customers will be more likely to come in if they are impressed by what they see from the outside. Here are eight outdoor features that can make your business stand out.
1. Water features
A water feature is a great way to add some visual interest to your business’s exterior. Customers will be drawn to the sound of running water, and it can create a relaxing atmosphere. There are many different types of water features that you can choose from, so you can find one that fits the style of your business. By including outdoor water features in a commercial setting, you can create a unique and inviting space. Features, such as fountains, ponds, and waterfalls can make a difference in the look of your business. Keep in mind that your water costs might increase if you choose to install a water feature, but it will be worth it when you see the reaction of your customers.
2. Outdoor seating areas
If you have the space, adding an outdoor seating area is a great way to make your business more inviting. Customers will appreciate having somewhere to relax and enjoy the outdoors while they are at your business. You can create a variety of different types of outdoor seating areas, depending on the style of your business. For example, if you have a coffee shop, you might want to add some outdoor tables and chairs. Or, if you have a clothing store, you could add a few benches for people to rest on while they are shopping. By providing outdoor seating, you can make your business more comfortable for your customers.
3. Landscaping
The landscaping around your business can make a big difference in its appearance. Well-maintained landscaping will make your business look more professional and inviting. You can hire a professional landscaper to design and maintain the landscaping around your business. Or, you can do it yourself if you have the time and knowledge. There are many different types of plants and trees that you can choose from, so you can create the perfect look for your business. You might want to consider adding some flowers, shrubs, and trees to your landscaping.
4. Outdoor lighting
Adding outdoor lighting is a great way to make your business more visible at night. Customers will be able to see where they are going, and they will feel safer walking into your business after dark. There are many different types of outdoor lights that you can choose from, so you can find the perfect look for your business. Outdoor lighting can also be used to highlight features of your business, such as landscaping or a water feature. LED lights are a good option because they use less energy and last longer than traditional incandescent bulbs. Additionally, you can use solar-powered lights that will not increase your energy bill.
5. Signs
Your business’s sign is one of the most important aspects of its outdoor appearance. The sign should be visible and easy to read so that potential customers can quickly see what your business is. You should also make sure that your sign is in keeping with the style of your business. If you have a modern business, then a traditional wooden sign might not be the best option. There are many different types of signs that you can choose from, so you can find one that fits the style of your business.
LED vs neon lights: What’s the difference?
When it comes to outdoor lighting, there are two main types of lights that you can choose from, LED lights and neon lights. Both types of lights have their advantages and disadvantages, so it’s important to know the difference before you make a decision. LED lights offer several benefits over neon lights. LED lights are more energy-efficient, so they will save you money on your energy bill. They also last longer than neon lights, so you won’t have to replace them as often. Additionally, LED lights are available in a variety of colors, so you can find the perfect look for your business. Neon lights are also a good option for outdoor lighting. They are less expensive than LED lights, so they may be a better option if you’re on a budget. Neon lights are also available in a variety of colors, so you can find the perfect look for your business.
6. Awnings
Awnings are a great way to protect your customers from the sun and the rain. They can also be used to add some color or style to the exterior of your business. Awnings come in a variety of different colors, so you can find one that matches the branding of your business. You can also have a custom awning made to make your business stand out.
7. Canopies
Canopies are similar to awnings, but they are larger and provide more coverage. They are a great option for businesses that want to provide outdoor seating or protect their customers from the elements. Canopies come in a variety of different styles and colors, so you can find one that fits the look of your business.
8. Outdoor advertising
Photo by j on Unsplash
Outdoor advertising is a great way to promote your business to potential customers. Advertising in general is necessary for any business, especially e-commerce. You can use billboards, signs, and banners to advertise your business. Outdoor advertising can be very effective, but it can also be expensive. If you are on a tight budget, you might want to consider other options, such as online marketing or print advertising.
By including these outdoor features in your commercial setting, you can create an inviting and unique space for your customers. Water features, landscaping, outdoor lighting, and signage are all important elements that you should consider when planning the exterior of your business. With a little bit of planning, you can create an impressive outdoor space that will attract new customers and keep existing customers coming back.