7 mistakes that hinder the success of healthcare digital signage
Digital signage is a tool in healthcare, enhancing communication and streamlining operations. However, many healthcare facilities struggle to achieve desired outcomes due to common mistakes. Addressing these errors can help healthcare providers maximize the effectiveness of digital signage systems. This article informs you of the mistakes that you need to avoid when implementing healthcare digital signage.
1. Ignoring the audience
Healthcare facilities have different individuals, like patients and staff, each with unique needs. If the content doesn’t match these needs, it can cause confusion or make individuals lose interest. To fix this, create content for each group. For patients, share information like how to get around and appointment reminders. For staff, focus on updates and health guidelines. This way, digital signage will stay useful.
2. Poor content quality
Blurry pictures or unattractive designs can make the display less effective and frustrate viewers. That’s why it’s important to use clear, high-quality content that is easy to read from a distance. Also, content should be updated often to stay fresh and relevant. Old information, like outdated announcements, can leave a bad impression. Regularly check and refresh the content to keep it interesting and current.
3. Not optimizing for location
A common mistake is not choosing the right spots based on foot traffic and visibility. For example, a screen in a corner or low-traffic area may be ignored. To make sure digital signs are effective, place it in busy areas like waiting rooms or near elevators. Also, consider the angle, height, and lighting. Furthermore, screens should be at eye level, with brightness set for clear visibility in different lighting.
4. Overloading with information
Take note that showing too much information at once can confuse and frustrate viewers. Health information can be complicated, so it’s important to keep messages simple and clear. Use short titles and avoid clutter. For example, each screen should show just one piece of information, like directions or an event. Breaking down complex details into small parts makes it easier for viewers to understand.
5. Failing to integrate with existing systems
Keep in mind that failing to integrate digital signage with these systems can lead to missed opportunities. For example, if a patient’s appointment schedule is not synchronized with the signage system, timely reminders may not be received.
In order to optimize the digital signage, connect the signage with appointment booking software to allow real-time updates about wait times and appointment changes. Integration with emergency alert systems ensures critical information can be displayed immediately during a crisis.
6. Neglecting accessibility
If accessibility is not considered, it may leave out a large group of people. For example, people with poor vision may have trouble reading small text or content with low contrast. Always make sure that the digital signs follow accessibility rules, like using large text and screen readers for individuals with visual impairments. Also, add audio or captions to videos to help individuals with hearing impairments.
7. Overlooking track performance
Without tracking performance, it’s hard to know if the signage is meeting its goals, like improving patient satisfaction or communication. That is the reason why using performance tracking tools, like analytics software, helps understand how well the signage is working.
Aside from that, using these tools shows the details about how people engage with the content, what gets attention, and how effective the messages are. This helps healthcare providers make changes, fix problems like broken screens or outdated content, and keep improving the system.
Smart digital signage for healthcare!
To make it work well, it’s important to avoid common mistakes. From knowing the audience to tracking how well it’s working, healthcare providers can get the most from digital signage. With the right approach, digital signage can improve the patient experience and help the facility run more smoothly.
