How to get more leads for your car loan business
The car loan business is competitive. Whether you’re a lender, broker, or dealership partner, the challenge is always the same: how do you get more qualified leads walking through the (virtual or physical) door?
The good news is there are now more tools and strategies than ever before to generate leads, nurture them, and close deals—without having to rely solely on cold calls or outdated tactics. In this article, we’ll break down actionable steps to help you get more leads for your car loan business—and how platforms like GoHighLevel can help automate the whole process to win leads according to buyherepayhere.io
1. Optimize your website for conversions
Your website is your 24/7 salesperson. But if it’s not built to capture leads, you’re leaving money on the table.
Make sure your site has:
- A clear headline that speaks to the visitor’s intent (e.g., “Get approved for a car loan in minutes”)
- Easy-to-find call-to-actions (CTAs) like “get pre-approved” or “check your rate”
- A lead capture form that’s short, sweet, and mobile-friendly
- Live chat or chatbot functionality to engage visitors in real time
Want to make this even easier? With GoHighLevel, you can build high-converting landing pages and funnels using drag-and-drop tools—no coding required – check out this guide to win leads with GoHighLevel.
2. Use targeted Facebook and Google Ads
Facebook Ads and Google Ads are both excellent ways to target potential borrowers based on their behaviors and search intent.
For Facebook:
- Target based on life events like “just moved” or “recently married”
- Use lead forms directly inside Facebook to reduce friction
- Retarget website visitors who didn’t convert the first time
For Google:
- Focus on intent-based keywords like “bad credit car loans” or “get pre-approved car loan
- Use ad extensions to show phone numbers, sitelinks, and location
- Optimize landing pages for quality score
The best part? You can track ad performance and leads inside GoHighLevel, so you know exactly which campaigns are delivering ROI.
3. Offer a lead magnet
Most people don’t just hand over their personal info without a good reason. That’s where lead magnets come in.
Some ideas for a car loan business:
- “Free car loan calculator”
- “Top 10 tips to get approved with bad credit”
- “Checklist: What you need to apply for a car loan”
Once they opt in, add them to a nurture sequence. With GoHighLevel, you can trigger automated email and SMS sequences instantly after someone downloads your lead magnet—keeping your brand top of mind until they’re ready to apply.
4. Build an automated follow-up system
Most leads don’t convert right away. That’s why you need a follow-up system that doesn’t quit.
GoHighLevel lets you create multi-step automations that:
- Send SMS and email reminders
- Automatically follow up if someone opens an email but doesn’t respond
- Assign tasks to your sales team based on lead activity
- Even use ringless voicemail drops to re-engage cold leads
This is like hiring a 24/7 virtual assistant to nurture every single lead.
5. Collect and showcase social proof
Nothing builds trust like seeing others who’ve successfully gotten a car loan through your business. After a customer gets funded, ask for:
- A short testimonial
- A Google review
- A quick video (even a 30-second phone video can work wonders)
Display these prominently on your website, landing pages, and social media.
Pro tip: Use GoHighLevel’s reputation management feature to request and track reviews automatically.
6. Partner with local dealerships
Forming referral partnerships with local dealerships can be a goldmine. Many dealerships have buyers who need financing but don’t qualify through their in-house options. That’s where you step in.
To make this scalable, create a co-branded landing page for each dealership and track lead performance using GoHighLevel’s CRM dashboard.
7. Use text and email to reactivate old leads
If you’ve been in the car loan game for a while, you probably have a list of old leads who never converted.
Don’t let that list gather dust. Use GoHighLevel to create a reactivation campaign that might look like:
- Day 1: Text – “Still need help getting a car loan? Let’s talk.”
- Day 2: Email – Share a success story of a recent client
- Day 4: Ringless voicemail – Friendly follow-up with a limited-time offer
Even if only 5-10% of them respond, that’s money in your pocket for almost zero extra effort.
Final thoughts
In the car loan business, speed and trust are everything. If you can generate leads consistently, follow up instantly, and automate the process—you win. And that’s exactly what GoHighLevel helps you do.
It’s the all-in-one sales and marketing platform designed for service businesses like yours. With tools for funnels, CRM, email, SMS, calls, and automation—all under one roof—it’s your secret weapon for scaling lead gen without burning out your team.
Ready to take your car loan business to the next level? The leads are out there. Now you’ve got the tools to go get them.