How Epic Games makes millions of dollars on V-Bucks and where it invests the profits it receives from players
Fortnite was developed by Epic Games back in 2017 and has become a cultural phenomenon over the course of its existence, bringing its creators millions of dollars and allowing the creation of a full-fledged platform with games to put Epic Games on par with Steam in the fight for players’ attention.
V-Bucks, an in-game currency that allows players to exchange real money that goes to the needs of developers and receive game money for this, which can be spent on skins and other unique cosmetic items, also played a key role in the company’s development. It makes no difference whether you buy V-bucks, receive them through gameplay, or buy them from other gamers here, they are initially still received through gameplay and the developers receive their investments in the development of the project.
Why V-Bucks are important
For developers, this is an opportunity to earn money, and for players, it brings a large number of unique cosmetic items and emotions that do not affect the game balance and make it possible to give a unique appearance against the background of standard skins.
Additionally, for V-Bucks, you can improve your battle pass, which comes out every season and brings additional rewards, which you can then sell more profitably to other players and get a lot of cheap V-Bucks Fortnite for this.
If you are a talented author and your efforts have been appreciated by other players, then Epic Games will definitely encourage your efforts and add V-Bucks to your account.
Regular updates of stores and passes, the release of unique skins and animations constantly motivate players to spend game money, and then replenish them in the game, or buy V-Bucks Fortnite for sale.
The V-Bucks economy and how Epic Games makes money
The free distribution model works much better and turned out to be more profitable than the subscription format, and the gamers themselves are starting to actively use game offers, the main thing is that they do not affect the game balance and are really useful and not too expensive.
Direct sales of V-Bucks
Any player can buy 1000 V-bucks for $8 on the site, or a couple of dollars cheaper on special sites for gamers.
Battle Pass sales – every three months, the developers release a new, seasonal battle pass, which changes the game map and adds new events that are interesting for gamers to play. The most important thing is that the pass is available to everyone for free, but to get more unique skins, it is better to buy a paid version, which also brings in a lot of income for Epic Games.
Cooperation and cross-advertising
Epic Games actively cooperates with global brands, developers and content creators. This is how unique skins are added to the game and through their sale it receives a lot of profit. The most active sales, of course, are from Marvel and DC, different anime like Attack of Titan.
Creative mode and user content
Each player can create and monetize their content, and the developers add the best creations to themselves, making a profit and sharing V-Bucks Fortnite with the authors.
Epic Games income from Fortnite
Fortnite has not only become the basis for creating a trading platform for Epic Games, but also a huge financial giant for the entire industry.
- 2018 – $5.4 billion.
- 2019 – $3.7 billion.
- 2020 – $5.1 billion.
Further, Fortnite does not disclose its income, but since the number of brands and skins is increasing, and Epic Games is actively distributing free games and luring developers to its platforms, it can be assumed that income has not only not decreased, but is clearly increasing.
Looking at the Fortnite development model, other developers have begun to abandon the paid subscription format in favor of attracting more players, of which there will certainly be those who will make in-game purchases. Fortnite currently has over 400 million registered players, of which at least some buy V-Bucks and other items.
Epic Games business strategy
Epic Games has its own approach to monetization, and it goes beyond selling V-Bucks Fortnite, and the company is implementing strategies to maximize revenue and ensure long-term success.
Live-service model
This is a model of regular updates and the release of new content and seasonal events. The task of the developers is to maintain the interest of gamers and encourage them to make in-game purchases, and not just one-time ones.
Cross-platform play
Developing cross-platform play for PC, consoles and smartphones attracts a larger number of players with different incomes and capabilities, and the more participants in matches, the more game purchases and improvements in battle passes.
Esports and the competitive scene
Epic Games invests a lot of money in eSports because it is a motivation for long-term play for many gamers and an additional chance to attract sponsors and large companies that want to invest in content and promote their products through viewers and participants of large tournaments.
Epic Games and their plans for the future
The company continues to actively invest in Fortnite and develop all the capabilities of the Epic Games platform and the Fortnite project as a whole.
The developers regularly release comics to continue developing the game plot and continue to attract new brands and global developers to release new unique skins with their own visual effects, for which players will want to buy V-Bucks Fortnite for sale. So, the characters of Attack on Titan and Cyberpunk 2077 were added.
Epic Games added new modes like Rocket Racing, in collaboration with Rocket League, a new 5 on 5 format similar to CS 2, first-person modes and are gradually preparing the basis for the release of VR and AR technology.
Despite the problems and lawsuits with the AppStore, developers continue to look for ways to bypass commissions and increase their earnings, and at the same time lure developers to their platforms. For the sake of future profits, they are even willing to pay commissions for other developers.
What companies can learn from epic games with success of Fortnite
A free-to-play model is more profitable – by attracting more players, the company increases the chances that more gamers will make at least minimal transactions like buying V-Bucks Fortnite.
Engage players – regular updates and an active community always motivate players to play more and more often.
Collaborate with other developers to change the audience and increase player interest in different games, where each content creator can earn money.
Constant development and adoption – progress, this is the only way to retain the audience and constantly expand it. Epic Games has added cross-platform, collaborations, virtual concerts and is gradually developing VR and AR technology.
Conclusion
V-Bucks Fortnite is the basis of the project’s economy and a key source of finance for adding new content and maintaining existing modes and updates.
This allows the entire project to remain free, and players who are willing to pay for the aesthetic part of the content and improve the quality of rewards from the battle pass form the basis of the solvent audience.
Expansion of the Epic Games platform, creation of cross-platform for playing on any device and launch of new modes such as first-person, racing and creative modes would not be possible without the influence of the audience and their payments.
So the next time you buy cheap V-Bucks Fortnite for sale you will know that this way you contribute to the development of the project and the addition of new skins and other content.