Pedddle explains how hyper-local shopping is fuelling economic growth
GDP is on track to grow by 1.2% in 2025, according to reports from multinational investment bank Goldman Sachs – contrary to previously higher predictions. What could this mean for smaller businesses over the next 12 months? Artisan Market experts at the UK’s leading market and stallholder directory, Pedddle.com, work with a variety of independent business owners in the creative sphere, and advise how they are key to altering the economic outcomes.
We previously wrote about how Rachel Reeves, our heavily-under-pressure chancellor, missed an opportunity to explore a pop-up market in Leeds, despite being already inside the venue! However, she did interview a number of more permanent smaller business owners that run their shops there, which many independent business owners will appreciate.
It is vital that those in charge witness first-hand, and listen to, what smaller businesses are doing in an attempt to boost the economy. The team at Pedddle are urging consumers to prioritise hyper-local shopping, with a view to stimulating the British economy ideally beyond the predictions above. It’s more than just shopping; it’s a way to invest in the stories, people, and places that make each community, town and county within the UK unique. And with that, we can boost the nationwide economy in return.
Consumer habits are shifting towards hyper-local shopping, as people want to see that their money is supporting businesses in their own local area, and making a real, tangible difference in their communities. Carbon footprint is a concern for many customers too, and directory sites like Pedddle are seeing higher search volumes for local events and local businesses as a result.
Small businesses across the UK are harnessing this hyper-local trend to deliver niche, locally inspired products that resonate with their communities. Hyper-local consumerism thrives on the idea of creating goods and experiences with a deep connection to local culture, values, and needs. From artisanal crafts reflecting regional heritage to food products sourced sustainably within the local area, this approach not only supports local economies but also meets the rising demand for unique, meaningful purchases, as consumers carefully consider why to part with their money, as much as when and where.
Pedddle founder, Nicki Capewell, explains, “Markets, independent shops, and creative makers have tailored offerings that appeal directly to the hearts of their communities. For example, many local distilleries infuse their spirits with ingredients grown nearby, many craft makers source local materials, whilst craft-makers create bespoke items showcasing the history or culture of the region. We are seeing a rise in the popularity of British wines, with many award-winning brands coming to the fore”.
This trend also aligns with sustainability, as hyper-local products often reduce supply chain distances, minimising environmental impact. Customers increasingly value the ethical and personal nature of these businesses, forming stronger connections than with larger, impersonal corporations. Ulla Cronin from Finesse Knits, a stallholder listed on Pedddle, Informed us, “I design and knit merino lambswool knitwear and accessories, as they are natural, renewable, biodegradable and recyclable. There’s no microplastic to pollution to our oceans or our land from them as a result” – something she makes customers very aware of.
By supporting local artisans, makers, and small retailers, UK residents can help sustain their own vibrant communities, boost the local economy for the area they live in, and reduce their own environmental impact, with these ethics passing along the chain to other businesses and consumers too.
