How can software enhance your digital asset management?
Image by Gerd Altmann from Pixabay
Digital asset management software can help companies manage, store, and protect their digital assets and files.
But is equipping your company with this software really necessary? How can it help you enhance your company’s digital asset management capabilities?
Can it help your business become more productive?
Let’s find out!
1. Improved digital asset organization and easier access
Centralized organization and management of enterprise data is one of the key functions of digital asset management software (DAM software).
These pieces of data include digital assets like image files, videos, audio files, and other digital assets.
The DAM application can help your business categorize its enterprise data in a coherent structure, which you can update as per your business needs.
You can store all your enterprise content using the DAM system, making it easier for authorized personnel to access relevant files quickly.
2. Efficient workflows
The enterprise DAM system gives global access to the digital files to the relevant stakeholders. This makes it easier for employees from different teams to collaborate and complete many creative tasks with minimum information gaps or delays.
The software has valuable features, including resource allocation, task management, and progress tracking to make coordination between workers free of friction.
Such efficient workflow optimization is a great boon for many digital businesses, especially for e-commerce companies.
They can use the DAM application to keep the marketing content and product info up-to-date and share them via multiple channels.
3. Enhanced file management and version control
Companies can use DAM software to automatically update and adjust digital assets. Moreover, the application can also help you adjust and edit digital assets manually whenever you need.
All the changes in digital assets, whether automatic or manual, will be recorded and saved by the system in real time. So, there won’t be any outdated assets or digital files in the company.
Every authorized employee can access these newly stored or updated files. Since the software manages digital assets well and makes them readily accessible, enterprise-wide version control becomes easier.
4. Faster file retrieval
Most digital asset management applications have powerful search functions, helping authorized persons find digital assets quickly.
When you store or update a file in the DAM system, the application will assign relevant tags or metadata to the file. So, when someone needs that exact file, they can search for that file using specific categories or tags instead of searching for it mindlessly.
This will save people’s time and help them retrieve necessary files quickly.
5. Enhanced security
The DAM systems have robust digital rights management capabilities that play a key role in protecting the company’s digital assets.
These applications have multiple security measures to prevent unauthorized access to enterprise digital assets, eliminating one of the major causes of data theft.
The latest reports have revealed that without a solid DAM system in place, the most common data-sharing methods like email or USB drives might lead to digital asset abuse or loss.
In fact, many companies without a proper DAM system reported losing confidential files or digital assets.
The DAM application will keep the digital files or assets in an encrypted centralized location. Whenever you add a new file to your company’s database, the software automatically encrypts it in multiple layers before depositing it.
The multi-layer encryption ensures that access to those files is restricted only to the selected personnel.
So, if employees want to access digital files, they must go through a series of complex login processes to prove their identity as authorized persons.
This way, the members of different departments can only access the files that are relevant to them.
Closing thoughts
As you can see, DAM software can help companies of all shapes and sizes manage and protect their digital assets.
Apart from the benefits mentioned in this blog, the application can also help with:
- Asset tracking and analysis
- Cost and time savings
- Integration of digital assets with other enterprise systems
- Increasing production efficiency
- Personalization
- Brand consistency
…And much more!
So, what are your thoughts on digital asset management software?
