A useful step by step guide to improve your organic search result
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Have you been frustrated with your organic search rankings? Wondering what the heck is going on? It’s a difficult process to navigate and requires a lot of trial and error. This post will help you figure out where to start, from reviewing your keywords to making sure you have an effective site structure. You’ll be able to get more targeted traffic by following these steps which are easy for anyone.
What are organic search rankings and why are they important
Organic search rankings are your visibility in the open web. For example if someone is looking for an attorney in Chicago, they might type “Chicago lawyer”. Google and other search engines will return results that are relevant to their search. The search engine result pages (SERP) display the organic rankings based on a variety of factors including how well your site relates to the keywords being searched. When someone clicks on one of the organic results, your website appears in the search engine result page (SERP).
Organic rankings are important because they form the foundation of your site’s image which is essential for an online business. You can go to Digital Strike performance marketing and see what is possible regarding specialist guidance. It’s important that you get help especially if you are a small business or SME. The better you rank, the more relevant traffic you’ll receive and be able to convert into customers. So how can you improve your rankings? It’s not hard and we’ll show you how.
Why is it important to have a high ranking on Google’s first page of results
As seen above, good search engine rankings aren’t important to your business. People rely on search engines when researching products and services. If your site doesn’t show up in the first few pages of results, you won’t receive much targeted traffic.
How to analyze organic rankings using analytics data
You can find out how high your current organic ranking is by reviewing your analytics data. This will show you how much traffic is coming from organic search and which keywords are converting into customers.
To review your analytics data you have to do the following
Log into Google Analytics and choose the site you want to review.
Click on Acquisition/All Traffic/Search Engine Optimization/Organic.
Your organic ranking will be under “Position.” The higher this number, the better your rankings are. If the number is not high, follow these steps to improve them.
How do you get higher organic search rankings
First, you need a better site structure for organic rankings performance of your website. You want to keep in mind that Google has over 200 ranking factors which means there are tons of things they take into consideration when returning search results. Here’s an example from Google on factors that help determine ranking:
“Think of a web page as just one piece in the overall puzzle. Examine how your pages contribute to the success of your site and look for ways to improve their visibility – or consider layering more pages throughout your site.”
This excerpt provides a transparent explanation on how Google views search engine rankings. You’re not just competing with other blogs or websites but also within the context of Google’s algorithm and how well your pages perform when compared to all other sites ranked on a similar topic.
To understand which factors could be hurting your rankings you’ll need to review your web analytics using tools such as Google Analytics . It will provide data about where traffic is coming from and which keywords are converting into customers.
The importance of keywords in your content
A keyword is a word or term related to what your site is about. For example if you had an e-commerce site selling sneakers, terms such as “Nike” or “running shoes” would be keywords for that site.
The page content on your website should include relevant keywords which are being searched by people online. If the majority of traffic coming from search is converting into customers and engaging with your site then you’ve got the right keywords. However if the majority of traffic is not converting, there’s a chance that your site needs to have more keywords in it or you’re using incorrect keywords.
If you see lots of traffic coming from Google but no conversions it could be because the content on your site is too generic and doesn’t include relevant keywords.
A step by step guide for improving your organic search rankings over time
You can improve organic traffic to your site by following a step-by-step process.
Review your analytics data to find out which keywords are converting into customers and which ones aren’t. Check out the keyword report under Acquisition/All Traffic/Queries to see what terms people are using when looking for content related to your site. If you see that certain keywords convert but others don’t, use those in your content
Use Google Webmaster Tools to see what keywords you’re ranking for organically and where. This tool will provide data on how many impressions and clicks you get from the keywords. It can also be used to determine if there are any problems with your site that could be hurting rankings such as broken links or a lack of fresh content.
Improve your site structure over time by creating relevant and consistent content based on these keywords for those that are converting. You want to go after the long-tail of search traffic which is usually a series of 2-3 words in length. This means writing an article that includes a few terms that people would use when searching for it online rather than a single word.
Use keywords in page titles and meta descriptions so that search engines know what your site is about. You’ll want to highlight these in areas where they can be seen by visitors too so that they know what your site is about.
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The importance of backlinks and social media shares
When trying to improve your rank on Google’s first page of results you’ll need to pay attention to how much you’re getting inbound links (IBL) and social media shares.
These factors can also help you get more links over time so that you stay competitive in Google’s rankings.
As you can see, there are many things that influence your search engine ranking. From the quality of content to how long it’s been since you’ve updated your website and even time of day on which keywords were searched for! If you realise you need help with the things discussed in this article, contact a professional to help you. It is a sensible next step to the advice given in this article.
