What businesses can learn from interactive maps
Have you ever just been looking at a regular old, boring paper map, and realised that it actually doesn’t make that much sense to you? Do you have a business and want to learn how you can implement interactive maps as a part of it but not sure if it will have any benefits?
As we move towards an even more digital age, traditional methods of interacting with the world are changing all the time, and this include the use of physical maps. These days many people don’t even know how to use a regular paper map anymore and rely heavily on the digital maps the google and the likes have to offer.
One of the more exciting technologies being developed now is interactive maps, using innovative technology and allowing for people to find their way around with more ease than ever before. These maps can offer businesses plenty of different benefits and if you would like to know what those are, here are a few.
What are interactive maps?
Although they are not entirely brand-new technology, interactive maps are new to the working world. Interactive maps are literally exactly what they sound like, they are digital maps that a persona can interact with. These maps are the epitome of technological development making is so much easier for people to get around and find places they are looking for while also learning a lot about the various different places on the maps and being able to see exactly what the different places look like.
A great example of where you would be able to find these kinds of interactive maps is a theme park. Themes parks are typically quite confusing to make your way around but with these interactive maps you can find everything you are looking for with the tap of a button and be able to find out all about where you are going, directions on how to get there, a bit of information about the place and even exactly what the place looks like. If you want to know where to find these services, or would like interactive digital maps of your theme park, you can check that out. The possibilities are endless. A great place that could use these kinds of interactive maps are shopping malls. They would be incredibly useful to anyone looking to find any shop in the mall they are in.
Customers won’t get lost
Regular maps are quite tricky to follow and difficult to use if you don’t know exactly where you are. By making use of interactive maps there is no chance that you customers will get lost. These maps make of indoor positing systems or IPS to locate the customers position based on where their mobile phone is. From there is will give the customers a direct route to exactly where they want to go as well as show them everything that will be surround them and what the store will look like so that they know when they have arrived. This is a great way for malls to help their customers get around easily and efficiently while saving money at the same time.
Improve efficiency of workers
Not only can interactive maps be beneficial to customers and new people walking around your business, but they can also be beneficial to the workers as well and improve their efficiency too. A great use for interactive maps among workers is in an emergency. If there is an emergency, worker will know how to get out quickly and efficiently, and take the best way to get to the various emergency exits from the current location. These interactive maps will also be able to show them the exact location of the emergency and how to avoid being caught in the middle of it.
More than just emergencies, these maps will help workers see if customers need any help or if there is anything that needs fixing or cleaning, as soon as it is logged. These maps can also be used to track the workers and see if they are making the most of their time and see if the workers are optimizing their routes around the work place.
Sell the most popular products
While its great that these interactive maps can be used in larger locations to help you find different places, they can also be used in smaller location such as stores. Some stores are quite large and can be confusing to navigate, especially if you are just trying to fin one thing. With interactive maps you can see where the customers tend to go the most which can help you move things around the store so that the more popular products are easier to find.
