Utilising email marketing to give your business start-up the edge
If you’ve started a new business recently, then it’s likely you’re a bit anxious about building a loyal customer base from scratch.
If you’ve got a solid business idea and plan, then things should come together eventually. But if you want to speed up the process and start building for your business, then consider starting an email marketing campaign.
Email marketing explained
Email marketing is a fairly new concept over the last decade. Even in the noughties, it was considered more unwanted spam than anything else.
If you’re not sure what it is specifically, it essentially refers to businesses sending deals to their customer base who are signed up to their site.
Think of more traditional marketing campaigns, when you’d be sent lets and magazines filled with coupons you could cut out and use. This is essentially the same process but sped up with the arrival of the internet. It’s the same concept.
Getting the word out
The start of email marketing is both the most exciting and hardest place to start with a new business.
A great way to get your business and people involved with email marketing, is to find a service that works for you.
You don’t have to work on this all alone, we’ll touch on services that you can pay for soon, but for now you should find what requirements you want for marketing.
You can install plugins on your browser to assist with the structuring of your emails if you don’t know where to start.
List your email sign-ups on your website, where appropriate. Entice customers in by letting them know of exclusive discounts and offers for clicking.
Email listing
Having your own personalised email client list gives you the advantage when it comes to improving your reach and growing online.
Email lists are effective as they guarantee to reach your target audience. Lots of smaller companies will invest into banner ads, but they are usually ignored. In fact, most people are more likely to survive a plane crash than click on them.
Growing your list can be difficult, especially on a budget. You could start on a very small scale and reach out to friends, colleagues or people within your network. This will begin a small subscriber base, which you can then grow via extra referrals or potential competitions.
A great way to grow is to create email lists with companies. So, try to find businesses within your industry to contact. If you’re not sure where to start, consider working with a lead finding company.
Fresh Lead Finder are one such organisation, they specialise in instant, real-time lead searching. Once you input your industry and city of interest, you’ll see a generated list appear within minutes. Leading you to a variety of great leads to chase. You can use their website freshleadfinder.com to see testimonials and what services they can offer your start-up.
Copy and content
When writing your content, don’t skimp out on the copy. Good copy can make all the difference, even with amazing offers sent out.
For example, think about the emails you receive from other businesses. What do they write that attracts you? Or maybe they write something that has put you off? Research what competitors do too and try to do better.
The same can be said for the overall content. Most of the time, you’ll find customised graphics and banners on the email to make it look more streamlined and professional. You don’t want it to simply be a wall of text.
Stick to your house style for your business too. Don’t decide to be radically different to what your business objectives are. Be identifiable and build a rapport with your new loyal customers.
