How to avoid an Amazon suspension
Amazon is arguably the biggest retail website and if your business wants to reach as many people as possible, you should be selling on Amazon. For new and seasoned sellers, one of the biggest fears is getting a Seller Suspension. When it happens, you cannot sell anything on Amazon until it is resolved. For many people, it may seem like the suspension came out of nowhere but if you look at the fine print, it becomes easier to locate the reason for the suspension.
It is usually about customer care
Amazon wants people who buy on their website to have a good experience. The way to ensure this is to force sellers to offer good customer care. They prioritize customer feedback and it adds a lot of weight to your profile. Therefore, if you want to avoid a suspension, you should offer good customer care. Below are a few ways on how to do that.
Be honest
One of the easiest ways to be suspended from Amazon is to sell a used item as new and vice versa. Additionally, you should also double-check to ensure that a product’s description matches the product and that no parts are left out when shipping the product.
Also, never try to copy another seller’s products, no matter how good it sells. Infringing on other people’s copyrights, trademarks, and intellectual property will get you suspended.
Be proactive
When adding products to your profile, it is important to provide all the pertinent information. This is so that your customers can have all the information they need about your products. Also, ensure that your lead and shipping times are accurate because if they are not, you might be reported for misleading customers.
In being proactive, you should regularly check your store to remove all items that are out of stock. Finally, collect and work on your customers’ feedback.
Send the right emails
It is always a good idea to send a confirmation or shipping email. Customers love it when you send them a thank you note or a deal for their next purchase. That said, most people do not like unsolicited emails or spam. If you do this and get reported, you could have your account suspended.
Check your metrics regularly
Some important metrics to keep an eye on include negative feedback, order defect rate, late shipment rate, and pre-fulfillment cancellation rate. If these numbers are too high, your account is likely to be suspended. You can find these numbers on your seller’s dashboard and if you see your ratings drop from “Good” to “Fair”, you should take action immediately.
What to do if your account is suspended
If your account is suspended, you should talk to amazon suspension seller account consultants. They will find out why you are suspended and write an Amazon plan of action, which will help you get back to selling. If you follow the above link, it will take you to a handy guide on how to write an appeal so follow the steps listed and you can hopefully get it reinstated within 24 hours.
If Amazon is the backbone on which business runs, it is important that you do everything you can to avoid getting suspended. Providing good customer services is one of the best ways to do this.
